PLUSMINUS FASHION is a contemporary fashion line inspired by work of Graphic artists who are dedicated to their art selflessly expressing their emotions and storyline. This awarded and highly recognized clothing brand is a fusion of modern design and traditional printmaking, focusing on an extraordinary and uncommon path of hand made creation.
Haracic has been in collaboration with product designer Ena Dujmovic since early 2017, working on the visual design for numerous collections. His work, executed in printmaking techniques of linocut and etching is hand printed onto every piece, in a slow and numbered production line. The duo has won the Big See award for wearable art in Ljubljana for the 2019 collection titled Different Species.
Further insight into the brand and products can be found on the PlusMinus concept store